Why are Usborne Books so appealing?
In 1973, Peter Usborne realized that nonfiction books
needed to change in order to compete with TV and comics. Wanting to produce
books that were neither boring nor intimidating, he borrowed some ideas from
these two media and hired educational consultants to oversee the writing to make
sure that the books would be educationally sound while arousing the child's
interest. These books are both entertaining and educational!
Usborne
Books are
well organized and designed graphically to draw the readers in,
to help them absorb the material and retain that knowledge. Usborne Books are
fascinating, lavishly illustrated books written with humor,
surprise and drama, appealing to a broader age range than other books. They
incorporate activities and puzzles to challenge a child's observation
and intelligence.
Most of the books are available in both paperback and
Class A library binding. Their superb printing quality and exceptionally
well-produced graphics, high ratio of pictures to text, short magazine-like
format and unique detail set Usborne Books apart from anything yet produced.
Usborne Books have set the standard to be copied. There is a wide
range of subjects
covering hobbies, history, science, nature, foreign language, parent's guides
and much more.
There are over 1300 titles available, with
approximately 50 new titles being introduced each January and July. The books
are printed on acid free paper, so they can be handed down for generations.
Usborne Books truly appeal to all ages, infants to adults, with
prices to suit everyone, from $3.95 to $39.95, most titles being under $10.00.
Most Usborne Books are available in both paperback and
the highest quality
library binding. Many are made into Kid Kits which include things
to use for the activities together with the book in a re-sealable package for
gifts, traveling, grandparents' house, or just a rainy day.
The marketing programs are varied,
including home shows, No Party Book Party (catalog shows), direct sales,
community events, conferences & meetings, book fairs, reading incentives and
more. Consultants may work with Schools & Libraries after extra training.
Awards include Teachers' Choice Awards, Dr.
Toy's 100 Best Children's Products Awards, Parents Choice Awards, American
Booksellers Award, Times Educational Supplement's Senior Information Book Award
& a Children's Book Council Award for Children's Trade Books in the Field of
Social Studies. |