Usborne - Books Kids Love!

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Cathy Eads |
Toll free 1-888-305-2120
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Independent Senior Supervisor |
email Cathy
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| September through December 2004
September 20,
2004
E-pplause
to Lisa Luttrell who
recently reached Ruby with a few days to go in her incentive period!
E-pplause
to Donna Ross for
holding her first two library appointments with great success!
E-pplause
to Lynn Pitts our
newest Consultant and her sponsor
Patti McClimans!
Motivation:
Always bear in mind that your own resolution to succeed is more
important than any one thing.
Abraham Lincoln (1809 - 1865)
News: WOW what a recruiting special!
Only through this Thursday 9/23 you can offer the Blitz
Kit – 9 great books,
full supplies and 6 months personalized online bookstore for only
$75!! For each recruit you sponsor by Thursday, you’ll receive a
$25 bonus – you may want to pass this along to your new Consultant
in the form of a rebate, or $25 in additional books for her starter
kit.
******* New bonus to you, just announced Monday 9/20 ********
for every two recruits who join your group with this special, you
will receive an free year’s renewal on your online bookstore. If you
don’t already own one, you’ll get a free 6 month subscription with
free setup!
OPOL News:
Craig and his
team have implemented changes that make OPOL *much* faster for dial
up users now. If you are a dial up user, I encourage you to give
OPOL another try. I have already heard good reviews from dial up
users on these new enhancements.
Total Group Challenge:
Book, hold and post sales for 4
home shows in October and receive a special charm for
your balloon pin. This is the most awesome season to help people
get free books for their gift giving needs and their home
libraries. Keep in mind that new titles are about to be released in
October too, so you can rebook with previous hostesses.
Just think, with $450 in sales and
two bookings they will receive $230 in free and ½ price books!
Over booking with
six shows will help you keep four since rescheduling may happen
sometimes.
Email me with
your questions, comments, business tips and good news! I love
hearing from you!
Remember our
grand group online chats every
Monday night at 10 PM EST in the Usborne Achievers room
of the unlogged chat area. There are lots of books being given away
and great training there as well.
Have a super
week!
Cathy
October 1, 2004
E-pplause
to
Patti McClimans # 4
in personal sales in the nation for September with 3 personal
recruits in September! AWESOME Patti!
Patti is well on her way to promoting to Supervisor November 1!
Epplause
to our Central Group
– we were # 5 among Central groups across the country! Way to
go ladies and gents! Keep up the super work sharing great books
and our fun business!
Welcome and Congratulations to our newest team members and their
great Sponsors
Lisa Kocks
sponsored by Patti McClimans
Liz Conti
sponsored by Cathy Eads
Nicole Prater
sponsored by Cheryl Webb
Lucinda and
Ernie Terry sponsored by Tysh Roberts
Lynn Pitts
sponsored by Patti McClimans
Christy
Freeman sponsored by Suzette Henriksen
Christy
Muffley sponsored by Heather Huetter
Motivation: "There
are people looking for exactly what you have to offer, and you
are being brought together on the checkerboard of life."
-Louise L. Hay
News - New titles for October have arrived!
They are available to order now on OrderPro online and our
online bookstores. New titles are a great reason to book and
rebook hostesses and make contact with past customers. The
October Catalog supplements are mailable with only one stamp!
Makes a great mailer to send out to those contacts you have with
a little post it saying “Earn an extra $50 in Free books with
our October Special! Choose from these dates ___, ____, ____ and
call me to reserve yours today 555-1212.” A little personalized
note always helps people know you remember them, so ask about
their kids or their new puppy or something that you remember
about meeting them.
Make sure to
invite them to join you in this business. You never know who
needs what you have to offer, until you offer it
J
Share the great thing you’ve found in UBAH.
Have a
wonderful weekend!
Cathy
October 8, 2004
E-pplause
to Barbara Brown
for reaching Silver two weeks before her incentive period
ends! Way to go Barbara!
E-pplause
to Lisa Luttrell
on her first big library sale over $1000!
Congratulations Lisa!
Motivation:
Little by little, one travels far.
J.R.R. Tolkien
Wow this
really applies to us! Think of where you are now in your
business and think where you’d like to travel with your
business. Where you’d like your business to take you!
Consistently working 4-6 events a month (little by little)
will cause your business to grow and grow – little by little
- you’ll be amazed at how far you’ll go!
News:
The
Holiday Title flyers are so cool! The new titles are super
of course, and I also love the new layout of the flyers.
The are mailable with one fold and one stamp. A great
little mailout to previous hostesses, great customers and
potential hostesses/Consultants.
Have a
super weekend!
Cathy
October 18, 2004
E-pplause
to our entire team
for earning the rank of # 5
in Central Group sales in the company for September!
E-pplause
to Kathleen Minet
for sponsoring her first New Consultant –
Verneice Skinner –
and Welcome Verneice!
E-pplause
to Heather Huetter
for re-starting her business with a bang and sponsoring her New
Consultant Christy Muffley!
In lieu of
more news and tips – I defer to Ruth Smith’s newsletter that you
should have received by email recently. It’s chock full of good
information – as you skim over it look for the section on her
motto “Just Do Stuff.” It’s so true!
Have a
terrific week!
Cathy
Visit our
training pages often
www.FindTheDuck.com/ConsultantTraining.html
And our
upline’s pages
http://www.usborneusa.com/training/index.htm
Username: achievers password: training
October 26, 2004
E-pplause
to Barbara Brown
for reaching Ruby!
Way to Go Barbara!
E-pplause
to Ernie and Lucinda
Terry for
posting their first sales of their incentive
period!
E-pplause
to Erica Bisel
for completing
a $1700+ bookfair
long distance to re-start her business!
Motivation:
~ If you learn from your own mistakes you are smart, if you
learn from the mistakes of others, you are wise!
(in other
words – learn from your uplines mistakes by taking a peek at
those training pages – we found some things that really work
nicely – after we found some that didn’t work so nicely
J
www.FindTheDuck.com/ConsultantTraining.html and
http://www.usborneusa.com/training/index.htm)
~ When it looks like you’ve exhausted all possibilities,
remember this – you probably haven’t.
~ Never let a challenge become an excuse.
I use
these quotes today because the path to success has it’s
share of bumps, detours and traffic tie ups.
We just
have to deal with all those unexpecteds with a positive, yes
I can attitude. When business is great, it’s easy to be
upbeat and look to the future! That is awesome! And
something to be grateful for.
When you
reach a challenging spot, remember to keep that eye on the
future of your business. The goal is still there in the
distance, just remember you may need to take an alternate
route. And always feel welcome to call me for pointers on
finding an alternate route
J.
AWESOME HOSTESS SWEEPSTAKES!!!
This has never been done before in the history of UBAH – the
home office is putting all hostesses with $450+ in show
sales from now through Dec. in a drawing for a fabulous
Carribean Cruise for two!!
Qualifying Hostesses not winning the cruise will be entered
to win several shopping sprees up to $500!
These will mostly likely be for gift cards or gift checks
that can be spent at any location!
There will also be winners
of several UBAH gift certificates! What an
awesome incentive to offer all your hostesses – in addition
to tons of free books for holiday/birthday gifts and their
own kids!
Make
those calls today - and offer this outstanding opportunity
for hosting to all your past hostesses and best customers.
They will be excited!
Cathy
November 1,
2004
E-pplause
to Patti McClimans
for promoting to Supervisor!! Patti has
been a superb leader for her growing team for several
months and now it’s official!
Patti
decided this spring that she wanted to promote and set
out to reach that goal, Congratulations Patti on an
awesome job! And congratulations to your central group
for their terrific sales and team growth!
Epplause to Lynn Pitts and Lisa Kocks for reaching
Bronze! Way to go Lisa and Lynn! Lisa
and Lynn are members of Patti’s Central group
J
E-pplause
to all active members of
Team Ambition for being
# 7 in Central Group Sales in the Nation for October
2004!! Your sales helped earn that great
ranking!
Motivation:
Interdependent people combine their own efforts with the
efforts of others to achieve their greatest success.
~~
Stephen Covey, author The Seven Habits of Highly
Effective People
Interdependent People – people helping and sharing and
combining their efforts - is what network marketing is
all about. The greatest success stories in UBAH are
those of people who share this business opportunity with
others, share their knowledge and experience, recognize
strengths and achievements of their team members and
work together to build a successful and profitable
business.
News:
Let’s Party is
an awesome book about our business model written by Jan
Ruhe – an international network marketing trainer and
self made millionaire with Discovery Toys. I highly
recommend this book and it’s now available on our Supply
Order pages in OPOL for a fraction of the retail price!
Hope
you all had a Happy and Safe Halloween!
Cathy
November 9, 2004
Epplause
to the
following Consultants who’ve already posted sales this month:
Suzette Henriksen,
Heather Huetter, Janet Miller, Kathleen Minet, Christy Muffley,
Amy Murray, Kelly Richardson, Jennifer Spokely, Lucinda and
Ernie Terry, Cheryl Webb
See how long this list gets by the end of the month!
What a great month to offer Usborne Books!
You have the
*BEST* gifts anyone can buy a kid! Educational and fun Usborne
Books make the perfect gift for kids who already love to read –
and those who really need a cool book to get them to love
reading.
J
How many people would love to be able to get awesome Holiday
gifts for free!? You can offer them that – help them know
that you’ll make it easy for them.
Hostesses
just need to do three things…
1) overinvite
with 30-40 people on their guest list
2)
get outside orders from friends and neighbors who can’t come
(including e-shows if you have the website)
3) call all
the people on their guest list the day before their show to
remind them and tell them to wear RED for an extra raffle ticket
and be excited about the books in their calls!
What about
food you ask? KISS – Keep it simple sweetie. Tell her no one
who prepares a great buffet ever gets people to their show –
it’s the honest truth! If they are too busy worrying about
entertaining and food, they aren’t focused on their guests and
don’t make their reminder calls. Keep the focus on the books
and the fun with friends, food is best kept a secondary thing.
(Suggest M&M’s and a bag of chips with a two liter of soda –
tell them (with a smile) to trust you on this)
Remember to
send out a holiday gift email to all your past customers and
hostesses too – you can let them know we have new Holiday
titles and add links to your website (if you have one) plus some
book cover graphics to add color and excitement. This little
reminder of what you have to offer can help them immensely with
their holiday shopping!
Motivation:
People become
really quite remarkable when they start thinking that they can
do things. When they believe in themselves they have the first
secret of success.
~ Norman Vincent Peale
Booking Letter:
Attached is a
booking letter used by Jan Ruhe
– and published in her great book
MLM Nuts and Bolts
(and I think in her newest book,
Let’s Party too). This letter is designed to
be sent out so it arrives between Christmas and New Year’s. The
point of this letter is to help you book shows for the new year
and thank your past customers for their business in 2004. Plus
it gets people thinking about joining your group as a
Consultant. The new year is a great time to help others start
their new business with UBAH! Let me know if you have questions
on using this letter. And feel free to tweak it and make it
your own.
Happy
November!
Cathy
November 17, 2004
E-pplause
to Heather Huetter
for getting two great library sales at her first two library
appointments! Keep at it Heather!
E-pplause to Erika Bisel
for closing out her first consignment inventory – with grace
and patience!
E-pplause to Kathleen Minet
for having over $1000 in net sales already for November!
Keep sharing those books Kathleen!
Holiday Gift Tip: Barter
You have
a wonderful way to get great gifts for kids on your list as
an UBAH rep – and you can share that benefit with reps for
other companies by bartering for their products with your
books. Essentially you are then getting their products at a
discount! This is beneficial for both you and the other
reps too. Swap catalogs with someone who sells food items,
housewares, toys, jewelry etc. and see where you can go with
this. Let me know if you have questions.
News:
We are pleased to announce
that we have introduced page spreads (to take a look inside
the books) to the consultant web sites. We got the spreads
from Usborne and this will be an ongoing process. Some
titles have more than one spread for a book. We have
approximately 500 spreads so many titles do not have a
spread but we also show spreads from other books in the same
series. The spread images are named by the isbn and
Usborne's isbns are different from ours so it was a very
time consuming process to get them renamed with our isbn and
there could be errors. If you find one, just let us know.
Craig White
VP of IT
Educational Development Corp.
800-475-4522
Motivation:
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Abundance is from activity. |
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Turkish proverb |
Abundance
with UBAH results when you have book events going on. Keep
balanced with family life, but try to always keep a
consistent goal of 4-6 events a month – if you are
interested in building your business - and your business
will continue to grow and prosper.
Recommendation:
after a
Supervisor friend posted the question below, I responded and
then decided maybe I should share this information with
everyone who may not know about our great OPOL tools….
I had a request from a
consultant as to what types of databases we all use to keep
in touch with our customers. Not being that familiar
with In Touch, is this an
application that we can use In Touch for?
Serena
Serena,
InTouch is terrific! As is the OPOL Contact Manager.
InTouch is strictly email related – so you can have a
mailing list for hostesses, one for customers, one for booth
contacts, one for recruit leads, one for your Central Group,
One for New Consultant Training, whatever you need. It is a
great tool, because with one email you can broadcast the
message to every single person within a specific mailing
list.
It has such huge potential to make your life communicating
with customers, downline – any contacts who you need to
touch base with periodically – a really easy task. I urge
everyone to give it a try, it really is an incredible tool
that should simplify your life. There is a bit of learning
curve in learning how to use it, but it is well worth
spending a little time on. And hey, we have that nice Dec.
business slow down coming up when you may have a bit of free
time to play around and get comfortable with this.
Contact Manager is a great tool as well for entering all the
contact info you get on booth drawing slips, customer
surveys at shows, librarian’s/schools etc.
Hope this little essay is helpful
J
Cathy
December 10, 2004
E-pplause
to Patti McCliman’s
Central Group for having $3,425.83 in group sales
for November and almost $2000 so far in Dec.! That is
awesome!
I look for super achievement in
Patti’s group in January too! (and beyond)
E-pplause
to Lucinda and Ernie
Terry for reaching
Silver this
month!
E-pplause
to Liz Conti
for reaching Gold
this month!
E-pplause
to Lisa Kocks
for reaching Silver
this month!
Congrats
to all of you who are out there sharing these wonderful
books this season! You’re spreading the good of reading and
learning. Be proud of what you do!
Tips:
As you plan for January,
you may want to use the
attached booking letter to help fill your
calendar and help share the business with those who are
looking to start something new in 2005. The ideal time to
send this letter is to mail it so it arrives at the
recipient’s mail box Dec. 28 or 29. Then follow up with
phone calls after Jan. 2. The phone call follow up is *very*
important! This letter is modified slightly from the one
used by Jan Ruhe – one
of my favorite experts in our industry. People who use it,
and follow up with a positive call (expecting a booking date
when you call) often fill their calendars for months! I
will mail my letters along with a new title flyer and a copy
of the recruiting special for January. (This will be in the
online newsletter a few days before you want to mail out
your letters.) Copy the letter double sided.
Tweak this booking letter to your benefit. Only want to
include Jan./Feb. dates to fill your calendar there first?
Do that. Adjust the dates and times to fit your family’s
schedule. Make it work for you!
Not sure what to say when you make those follow up calls?
Smile!
Say who you are and tell them you’re following up to your
holiday letter and are excited to share the newest titles
with her and her friends right away. Offer your first two
available dates and work from there. Before you call, get
in the frame of mind where you are confident in the
wonderful opportunity you are offering them! Think of all
the benefits they will receive when hosting a show with you
1) awesome free books that their kids will love reading and
that they will learn so much from 2) your expertise in
helping them and their guests select the best books for
their kids needs and interests 3) a fun time with friends in
a relaxing atmosphere where they can visit and learn more
about education at home at the same time.
You are
doing them a great service by offering to do a workshop for
them! Really know that, and your attitude of confidence and
professionalism will show in your voice and aid you in
booking your events.
Have left over catalogs for Fall 2005?
Hang on
to them. I will sending news in the next e-pplause about
what to do with those catalogs to help promote your
business. Keep them handy!
Motivation:
"For things to improve, you must improve. For things to get
better, you must get better."
Jim Rohn
As we
wind down 2004 and look to 2005 many of us will make
resolutions for the new year. Remember too that setting
goals for your business is an important exercise in
determining where you’re headed with UBAH next year. Plot
your map for success by writing down and posting your goals
in a prominent place. How do you want to improve at your
business? Any new markets you’d like to explore, or new
skills you’d like to gain? Have goals for income, promoting
to Supervisor or awards to earn? I’ll be sending around a
goal sheet for the new year in one of the next E-pplause
emails, so watch for it.
NEWS:
I forgot
to mention this annual promotion for our group! For several
years now, I have offered a
Convention Cash promotion
and I will do so this year as well. Retroactive from
October 2004 through May
2005 for every $1000 you have in net sales, I will credit
you $10 to a Convention Cash account. When
Convention arrives, I will present you with the Convention
Cash at our group meeting at Convention 2005 in June. Plan
to be there! It is the most awesome training event you can
attend, you’ll receive free new fall 2005 titles when you
attend, you’ll have soooo much fun with Consultants from
around the country and you’ll meet the awesome HO staff,
plus you’ll probably meet Peter Usborne and another staff
member from the Usborne England offices. And every penny of
the cost is tax deductible!! I cannot recommend it highly
enough!
See you
in Tulsa in June!
J
Cathy
Hello team!
E-pplause
to Dianne Leckwold
for posting her first home show order of her incentive
period!
E-pplause
to Patti McCliman’s
Central Group
for posting over $2500 in net sales this month so far!
Awesome job ladies and gentlemen!
E-pplause
to these high sellers for Dec.
Liz
Conti $1551+
Fantastic Liz!
Tysh
Roberts $690+
Terrific Tysh!
Jennifer
VanHoorebeck $645+ Super
Jennifer!
Patti
McClimans $630+ Way
to Go Patti!
Kathleen
Minet $559+ Great
Job Kathleen!
Lisa
Luttrell $534+
Wahoo Lisa!
Business Tips
Are
you getting those booking letters ready? You could even
email them if you like!
Other
business related activities that you can work on a bit
during some slower days this Holiday Season…
-
getting your call list ready for those follow up
calls to the booking letter
J,
Book as close in as you can and your year will be
off to an awesome start – bookings come from
bookings!
-
reviewing your list of potential Consultants – the
new year is a very popular time for people who are
giving thought to starting a business, give them a
call or email to share the great specials you can
offer them to help them get started in 2005!
-
Oooo, the taxes, gather your receipts, mileage log
and other records to make the process run more
smoothly. If you have been posting your orders to
the expense manager in OPOL, you may be glad to know
that that feature generates great reports for tax
time. Try it out and let me know if you have
questions.
Motivation
What’s in your BAG?
Appreciate life.
Denis
Waitely talks about blessings, accomplishments and
goals. He talks about having a "BAG" and that bag stands
for blessings, accomplishments and goals.
When
you are sharing your bag with others, have everyone dump
out of their bag, their blessings, accomplishments and
goals.
He
says when he dumps out his bag, he is happy with what he
sees, are you?
GREAT
visual. Just great!
This
is an ideal time of year to take inventory of those
blessings, accomplishments and goals. Celebrate the
blessings and accomplishments and re-evaluate your goals
and put your new ones for 2005 in writing, so you can
add them to your accomplishments next year!
J
One of my great blessings is having such a super team of
Consultants to work with! Thanks for all your hard work
making this a great year for our group!
News
From
our Pres. And CEO Randall White regarding our out of
stock list – this is a little long, but will give you
some perspective on the situation…
Many of you are wondering
why we have so many books OS/OP during our best selling
season. Basically, this is how it works. We make a best
guess estimate on how many books to order. If it is a
new title with no previous history it is difficult,
however, if it is a reprint of an existing title we have
sales history to help. An example of a new title was
Luxury Touch Feely Fairies with a price of $15.95.
Conventional wisdom was that was on the high side for a
board book. We ordered 15,000 but we only received
6,000. We introduced
the title in the Fall flyer and withheld it from the
retail stores. (from Cathy – that is a *huge*
vote of confidence in our home business division!) Well,
you know the story, it was a huge hit. We already had
10,000 more on order and have since increased the order
to 25,000 but the delivery date is in March. The main
issue now is not the OS but rather the OP. Today we have
under 10 books OS that are good sellers, On the Moon,etc.
The list is long because of the OP. These are books that
we want to sell the last of our existing stock because
we either have a revision or it is no longer going to be
offered because of low sales. If we do not sell our last
bit of inventory we have 100-400 of a title that is no
longer in the catalog and we would soon have a warehouse
full of odds and ends.* I realize this is an imposition
to you toward the end of a catalog season, however, our
new catalog is now available and the OP list will go
away for awhile. On a positive note, we have around 7
million books in our warehouse ready for a home.
I truly apologize for the inconvenience this
situation causes for our field sales force, but I hope
you understand why it is necessary. We constantly review
our procedures to search for a better method that meet
our needs while also working in your best interests. We
have a very exciting new title list and also an
exciting new promotion program that we will launch in
January. Thanks for your understanding and support.
Randall
E-pplause will take a break for the Holidays. Our next
e-pplause will contain a 2004 accomplishments/ 2005
goals worksheet for you as well as the “what to do with
those old catalogs” idea page.
Happy Holidays to you and your families!
Cathy
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